In 1861, Julius Sturgis founded America’s first pretzel bakery in Lititz, Pennsylvania. More than 150 years later, his descendants are still hard at work turning a few wholesome ingredients into crisp, tasty treats at both the original location and their primary distribution center (Tom Sturgis Pretzels) in Reading Pennsylvania.
In an effort to grow our working relationship with Tom Sturgis Pretzels, I had the opportunity to conceptualize and develop a capabilities proposal of additional merchandise to offer at either of their two locations.
First concept: Sturgis Heritage, a historically styled merchandise collection inspired by the Julius Sturgis bakery experience at their original location in Lititz Pennsylvania. Historical graphics, original signage and their unique line of products were used as inspiration for custom illustrations and engaging designs. Muted tones and refined textures keep the aesthetic nostalgic while witty verbiage and smart concepts modernize the collection.
Second concept: For the Love of Pretzels. A modern personality driven collection inspired by Tom Sturgis. Playful messages driven by a pretzel lover’s twist on life give this edgy collection attitude and marketability. Contemporary, natural colors and textures accompany unique, pretzel inspired illustrations and patterns, bringing together both brand recognition and modern trends.