I had the pleasure of designing various new concepts requested by The Hershey Company who has license to market Cadbury products. New product imagery was photoshopped and fun front of pack layouts were designed before final product renderings were created for client presentations.
*Some packing shown below may be for conceptual use and will not be found in stores as live product.*
*Some packing shown below may be for conceptual use and will not be found in stores as live product.*
Cadbury Confetti Mini Eggs & Cadbury Mini Eggs with Nonpareils: The Hershey Company requested these two concepts to possibly extend their line of Cadbury Mini Eggs offerings, one with confetti cake inspiration and another enrobed in nonpareils. New typography was created to accentuate flavors and festivity within style guidelines. Original background designs were imagined to liven up the front of pack and new product imagery was photoshopped to depict how each offering may be manufactured. Flat art files were then rendered with 3D modeling software before final presentation.
Cadbury Shimmer Mini Eggs: Shown below to left is a prototype personally designed then later printed and assembled for The Hershey Company, in hopes of receiving design approval for consumer markets. Printed in-house with the Roland Versa UV Printer. Matte Ink printed on adhesive foil applied to poster board with gloss embossing and metallic simulation. Right hand image shows final produced product with the addition of gold embellishments within background pattern.
