I was fortunate to work on various projects for The Hershey Company including their top preforming brands; Hershey's Chocolates, Reese's, Kit Kat, Twizzlers and many more. My responsibilities involved developing new concepts and product imagery, incorporating new flavor offerings into existing product lines, preparing mechanical files for production, and creating package renderings in 3D modeling software for final presentation.
*Some packaging shown below may be for conceptual use and will not be found in stores as live product.*
Hershey's Kisses Cookies 'N' Creme snowman box was designed to extend the current Snowman Kisses foils into a new gift-able item. Seasonal elements, texture and a jolly disposition were leveraged when adapting the snowman found on the original package to this stand alone offering. Product was sold in select stores nation wide.
Hershey's Gold Peanuts & Pretzels Eggs: New product imagery was photoshopped to showcase appetite appeal while hand done textural stamps and unique background designs leveraged seasonality. Front of pack designs utilized existing hierarchy structures while being customized for this specific product.
Hershey's Valentine's Exchange sparks of love with popping candy: A new Valentine's Day offering was requested leveraging their line of chocolates with popping candy. Their limited edition 4th of July popping candy bars were used as a jumping off point when designing layout and hierarchy and editing product photography. Their valentine's exchange style guide was referenced to create visuals with specific font usage, stylized product viewing windows and various seasonal cues all while additionally incorporating an explosive graphics arrangement highlighting the special flavor offering. Product to release 2025.
Existing item in product line as reference
Reese's Hearts Thins: New product photography was photoshopped to form a heart shaped Reese's Thins Cup to match varying angles and perspectives within current style guidelines, along with a new logo lockup to call out this new seasonal offering.
Reese's Big Cup Lava Cup: Concept was king in creating a new product image featuring flowing lava for appetite appeal. New imagery was then implemented into current design structures when designing the front of pack.
Kit Kat Minis: Two additional flavors were requested by The Hershey Company to follow their existing summer offering of Lemon Kit Kat Minis. Color adjustments were made to existing product photography to coincide with flavor cues and original illustrations were created to compliment existing styles and placement of design elements within packaging backgrounds. Final designs were then 3D rendered for client presentations.
Kit Kat Duos Cookies & Creme: The Hershey Company requested their new flavor of Cookies & Creme Kit Kat Duos be transitioned into a Valentine's Day offering. Pink color tones and illustrated background heart shapes played up seasonal cues, while following seasonal style guides. Both primary bag and individual labels were designed.
Kit Kat Miniatures Trick or Treat Mystery Assortment: A new Halloween Kit Kat offering was in need of a creative solution that fit within current style guidelines. Existing background design structure was altered to purple tones representing mystery. The gray product piece and Kit Kat characters styled as detectives were created to play into the mystery each consumer would find themselves uncovering with every bite.
