Currently we face the sad reality that many of the beloved and unique animals we share this earth with are suffering and their numbers are decreasing. Effect magazine is a fictional seasonal magazine that would inform the general public about these related issues and how they can help make a difference. This multi-page magazine concept was designed with bold imagery and typography to bring attention to those pressing issues. By sharing insightful facts and tips, Effect magazine aims to create a more conscious way of living and doing business.
Symbolic typography design for the magazine's logo reinforces the effect one species can have when absent from the ecosystem. With colors and imagery that enhance each article, a reoccurring design theme throughout the feature articles unifies the issue. Creative layouts specific to each feature article adds significance to the subject matter and engages the reader.