Currently we face the sad reality that many of the beloved and unique animals we share this earth with are suffering and their numbers are decreasing. Effect magazine is a fictional seasonal magazine that aims to inform the general public about these related issues and how they can help make a difference. This multi-page magazine concept was designed with bold imagery and typography to bring attention to such pressing issues. By sharing insightful facts and tips, Effect magazine hopes to create a more conscious way of living and doing business.
Symbolic typography design for the magazine's logo reinforces the effect one species can have when absent from the ecosystem. With colors and imagery that enhance each article, a circular design system throughout, unifies the issue and plays into the notion of cause and effect when it comes to the health of our planet and those that inhabit it. Unique layouts designed for each feature article adds significance to the subject matter in discussion and engages the reader.
