TANG is a creative branding concept I crafted for fun and the love of unique food and beverages. Inspired by the science of fermentation and preservation, TANG boasts an eclectic and artisanal feel with hand done stamping, giving the brand texture and depth to showcase the unique feel and taste the restaurant would offer. Global dishes and flavors inspired the choice in customized typography with a sophisticated balance of rich colors, illustrations, and supporting photography.
Primary logo
Food and drink menus
Promotional kombucha kit gifted to prospective investors and contributing parties
Press kit brochure
A selection of development sketches.
Extended research of fermentation methods, ingredients, and cultures helped develop the final logo and brand style that blends science, tastes, and textures.
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